Could Açaí help your business to grow? Image of a woman preparing some food in a café
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June 27, 2022
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August 11, 2022

Açaí bowl business plan

Açaí Bowl Business Plan

Açaí bowl business plan: where to start

Do you wanna learn how to set up an açaí bowl business plan? Here you will find a special guide that will show you important steps to start your business, even if it is from scratch!

Setting up an açaí berries shop can be a great business opportunity for you. Although it has a lot of potential, you need to have a well-structured açaí bowl business plan before you can get started.

You also need to have knowledge in the area and be willing to work hard! This is the only way things will work. Do not believe those people who say you can make money without effort – it does not exist!

What I’m going to show you here is how setting up an açaí berries shop can be interesting and profitable. Besides giving you some essential steps to build the business, it will give you a differentiated vision about  açaí business.

My goal is to see that it is possible to build your own business and be successful with it.

How to set up an açaí berries shop: the first step is the business plan

No matter how much you think you know everything you need for your shop, you don’t! Planning is essential to have a well-structured business and avoid negative surprises during the process.

Good planning is responsible for preventing you from making serious mistakes, falling into losses and also to see opportunities where you didn’t even know they existed. The moment to put everything on paper will really prepare you to be an entrepreneur.

As boring as it may sound, don’t skip this step! The business plan for your açaí bowl business works like an 101 manual and will show you how your shop can be made according to the resources you have.

This is the first thing you need to do if you really want to open an açaí berries shop. If you are not so careful, the chances of your business failing will be huge! Since your goal is to enter the market, make it the best way. Think about it!

The 6 main steps to write your business plan.

1 - Write a executive summary

The executive summary is the first part of your business plan, but the last to be written. In it you will summarise the description of your enterprise and its differential in the market; the mission of your business; the description of the profile of the entrepreneurs and employees; what will be the products, services and the main benefits; who are your potential clients; the location – if there is a head office; what is the total investment; the legal form and the tax framework.

Describe the location of the company’s headquarters to begin this section. This will be crucial for investors (and for you) since it will determine the type of tax that will be charged on profits. The next topic to cover is whether your company will have a physical location or operate in another manner like online.

Discuss the various types of places your company will require to run well, such as a physical store, a warehouse, a server farm, etc.

Tips for Choose a location

Choosing a location to set up your shop is one of the most important steps. The best shop in the world will not thrive in a place that has no one! You need to be very careful when choosing.

Ideally, first, you look for a place that has a large flow of people; second, that is close to beaches, gyms, parks, shopping or  School areas. Thinking about positioning in this way will ensure that you reach people who are interested in your product.

Obviously it is important that you also think about yourself: is the location far or close to your home? How long does it take you to get there? 

Answering these types of questions will help you equalise what is best for your customers and your business.

2 - Describe your company

This part should serve as an introduction to your business for anyone reading your business plan. By the end of the reading, they really should be aware of the structure, goals, and mission statement of your business. The material in this area, which is more in-depth than your executive summary, will be all that is necessary to understand how your business operates on a daily basis.

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3 - Do your market research

You will explain in this area of your business plan why the industry’s market size is worthwhile pursuing, who your primary competitors will be if you decide to move forward, and how you will be able to carve out a place for yourself and outperform them. Planning a business involves more than just assessing the viability of your service. 

In a few words, you have to answer the following questions:


  • What is your market size?
  • What is the growth potential?
  • What are the latest market trends?
  • How is the business environment?
  • How are customers segmented?

You should not know where to start, besides Google them you can also use tools like to find topics and its interest, to find keywords search volumes and platforms as Statista: tho get reports of your market. 


You also need to examine the following three elements:

  • The strengths and weaknesses of your business
  • The competition
  • Who your customers are, what they want, and how they want it


In other words you have to apply your SWOT (Strenght, Weaknesses, Opportunities and Threats) analysis. This analysis will help you to see if your new business have chance to achieve success or not.

This chapter provides comprehensive information on market size, target audience, market forces, market trends, environment analysis, and risk assessment.

4 - Write your marketing plan

After your market research is done It’s time to write it in the proper way.

In first, state your business’s mission.
A mission statement is a phrase that sums up the objectives and guiding principles of your company. Customers can understand the goal of your business with this action-oriented phrase.

After that, you can follow the steps below:


  • Determine the KPIs for this mission.
  • Identify your buyer personas.
  • Describe your content initiatives and strategies.
  • Clearly define your plan’s omissions.
  • Define your marketing budget.
  • Identify your competition.

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5 - Write your sales Plan

Your goals, key strategies, target market, and potential challenges are all laid out in a sales strategy. Similar to a conventional business plan, it is concentrated on your sales strategy only. A sales strategy outlines the specific steps you will take to achieve your goals, whereas a business plan outlines them.

6 - Make your financial projections

A financial projection is essentially an estimate of future revenue and expenses.  The projection often takes into consideration internal or previous data and includes a forecast of external market conditions.

Here are the steps to create your financial projections for your start-up.

  • Project your spending and sales.
  • Create financial projections.
  • Determine your financial needs.
  • Use the projections for planning.
  • Plan for contingencies.
  • Monitor.
Start an acai Bowl Business

What else should you be aware of before setting up an açaí berries shop?

Certainly you will have to make some choices about location, structure and other details, and we already told you something useful abou the location, so let’s go to the extra tips. 

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Could Açaí help your business to grow? Image of a woman preparing some food in a café

Structure of an açaí bowl business

The structure of an açaí bowl business depends exclusively on the size and type of business you wish to set up. It is possible to have a small and simpler shop, but it is also possible to have a huge and well-structured shop.

In general, what I can tell you is that the structure itself is simple. You will need a service area, stock, production area and a small area for administration. Regardless of whether the shop is large or small, these are the sectors you need.

Remember that the service area can be the same one that will have chairs and tables for customers, in case you want to set up a structure like that. It is also possible to do Grab and Go business, where people buy there and leave your place to consume walking or in parks or elsewhere. 

The most important thing is that the environment is very well organised and clean. When talking about food of any kind, you have to double the care and hygiene.

You also may like: The Ultimate Guide of açaí: Everything you need to know

Wanna some inspiration?


Fell free to use our recipes in your café!

Inspired Ebook - Acai Recipess

Equipment needed for an acai bowl business

Within the structure part of your shop are the equipment that will cost you more investment and time as well. As I said at the beginning, I am showing you how to set up a basic acai berries shop.

It is you who will have to identify the equipment needed for your acai bowl business, according to its size and your possibilities. 

We brought a list of recommended equipment for an acai berries shop, check it out:


  • refrigerator
  • stainless steel counter
  • service counter
  • electronic scale
  • shelves
  • freezer
  • shelf for frozen foods
  • industrial blender
  • utensils for cooking, cleaning, chopping and scooping
  • tables and chairs
  • computers for stock and billing control
Open Small Business Cafe TropicalBrazil Australia t

Innovate on the complements of your açaí bowl

Do you already know how to prepare your acai bowl to sell? Because this is the basis of your business, isn’t it?

Without knowing how to prepare an acai bowl it will be difficult to have a successful shop, but not impossible. At least you have to know the basics to teach your team what and how to serve.

Going deeper, you need to know your customers’ preferences. What and how they like to consume your Açaí bowls and Smoothies.

What I want to tell you is that besides knowing how to make a delicious acai bowl, you need to innovate in the toppings that you will use. 


Besides fruit, as traditional ones (strawberry, banana, cupuaçu,) you can add other types of complements, including:

  • Powdered milk
  • C Cacao nibs
  • honey
  • Peanut butter
  • M&Ms
  • Jelly beans
  • Granola

And much more!

There are many acai berries franchises out there that are more successful precisely because of the size of the options they have. Invest in it and get ahead with your açaí bowl business.


Well, these are our general tips for you to build your açaí bowl business plan, and now how about taking a look at our açaí products? Our açai berries product line was designed to offer the ease that your business is looking for, be sure to register as B2B and check out our products!

Need more detailed information?
Take a look at our government business plan article.

Wanna sell Acai?
Register as B2B and start to sell now.

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