As acai earns a well-deserved popularity in Australia, starting an acai bowl business seems like a good idea. This exotic, tasty of Brazilian berry is rich in nutrients, great for health, and perfect for our hot summer days.
“But how to start an acai bowl business? Where should I begin?” You may ask. Here are 15 tips and insights!
1 – Get to know the acai market
2 – Get to know the whole process of acai preparation
3 – Up-front investment
4 – Have a business plan
5 – Choose the right location
6 -Buy the best equipment
7 – Quality is the #1 rule
8 – Select the best adds and toppings
9 – Don’t ever forget about the service
10 – Promote acai as the healthy treat it actually is
11 – Sell acai as more than an option for breakfast
12 – Promote your acai bowl business on Instagram
13 – Consider your customers as potential promoters!
14 – Keep an eye on your storage
15 – Last (but never least): be passionate about your business
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Asking questions is a good way to start. “How is the acai market going in Australia? Where can I find suppliers and how to sell acai? Who buys acai? What do the customers expect from the product? How much are they willing to pay for it?”
As a versatile product, acai may be sold in many different ways, and in many different places – from restaurants and cafes to supermarkets.
That means more competition, but it also provides an opportunity to show your acai business as an authority, a place where acai has the leading role.
Find the answers to these questions and you are ready for step two.
Just as important as getting to know your market and your customers is getting to know your product. Your supplier may help you here. Here are more questions you need to be able to answer:
This research can provide you great insights on how to offer acai to your customers – tasty mixes and great toppings, unique options no one’s ever served before. It’s a smart way to distinguish your business from competitors.
Vitamin C, however, as a water-soluble vitamin, is easily dissolved in water. It is carried through the whole body, but it’s not stored and can be discarded via urine.
Both vitamins C and E are antioxidants, but, as you can see, they work quite differently from each other.
Every new business requires an up-front investment, starts an acai bowl business is not different and you need to have that in mind. Besides the costs of opening up a shop, you must have some extra money to spare for the first few months so you feel safer and give your business time to grow and succeed.
The questions for this step are:
This leads us directly to the next step.
We are not talking about the plans you have in your mind here. A business plan must be taken seriously and is a great way to consider all the details about your future shop.
Your business plan is going to help you find your goals and how to reach them. You will establish your target market so you can figure out how to talk to them and get them into your shop.
All the data you are going to collect here will help you to establish your up-front investment.
You can find free tools online to help you with your business plan and start an acai bowl business by the right way!
By knowing who your target is, you will probably be able to find the best place to find them.
That means any of your efforts will be of no use if you pick up the wrong place. Do some research and be the closest you can be to your potential customers.
All of our Acai and other frozen fruit products are wholesale only.
Cheap equipment can be a big source of trouble, especially in the long term! Make a list of everything you need to buy to your acai shop and start the research. Ask questions to suppliers and people who know the market. Make a pro-con list.
It’s most likely that you find out the cheap equipment will cost you more money at the end of the day than a more expensive option would.
Getting the best equipment is the first step to offer a high-quality product, but it’s not the only step.
You need high-quality supplies, accommodation, menu, and service. Set up a quality bar and make an effort to keep it high, otherwise, your customers will notice and it’s very likely that they stop coming.
A well-served customer will always come back.
As we’ve already mentioned, acai is a really versatile product that allows you to be creative. Even though the acai pulp tastes great by itself, adding some fruits and other ingredients to the mix can make a difference.
Provide your customers with a diverse, tasty menu and, if possible, allow them to create their own perfect acai bowl.
Service can make the experience unforgettable – for the good and the bad.
Whether you’re operating your acai bowl business by yourself or you are setting up a team, make sure every person who enters your shop will be treated with respect and politeness.
Acai also allows your shop to be a fun place, full of smiles and laughter.
Acai is one of the biggest sources of antioxidants, which are great for health. Antioxidants are mostly found in vitamins C and E, Selenium, and carotenoids like beta-carotene and lycopene.
Those elements can help preventing several issues, like weakness, anemia, heart diseases, and cancer. They also boost the immune system and provide a great amount of energy.
Show those benefits to your customers and let them know you’re not just offering a tasty treat.
Acai is definitely not just an option for breakfast.
Back in Brazil, acai became quite popular among athletes, who have an acai bowl before practice, as it provides energy, or after the season, to repair glucose levels.
Let your customers know about those benefits.
As we’ve already said, a customer will always come back if they enjoy the experience. Make good use of it! A good recommendation works better than any other marketing activity.
Engage your customers, offer discounts on their birthday or if they bring a friend over, encourage them to share pictures of your shop on their social media.
Just remember: don’t push, make it natural and fun!
If a product is on your menu, it has to be in your storage as well. You will start losing the trust of your customers if you don’t have what they order. Try your recipes and find out how much you need of each product.
This is probably the most important topic on this list and we left it until last on purpose – you must think a lot about it!
As you have seen, you are going to spend some time on the research and, of course, there is money involved too, so you must keep your heart on it as well.
All the efforts and vibes you put into your business echoes on how your customers see and experience it.
The good feelings you are going to put in your business will reflect on how your customers will see it.
Love your idea and all the reasons why you decided to go forward with it. People will notice it and it will matter!
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